Battsol Energy

BattSol Energy came in with the hard part already solved — a name, a clear positioning, and content the founders had written themselves. What they didn’t have was a way to look like the market leader they were positioning themselves as. A solar engineering firm selling to installers, developers, and consulting firms across 50 states needs to read as technical and trustworthy from the first glance — no visual identity yet meant every other part of the pitch was carrying weight it shouldn’t have had to carry alone.

I designed the logo from the ground up, then built the brand color system around it — the palette that would carry across every touchpoint, not just the mark itself. From there, I built the entire website solo: every visual decision, every layout choice, translating a technical B2B service into something that reads as credible on a screen, not just accurate.

The founders’ words did the explaining. My job was making sure the site around those words looked like a company any utility, installer, or engineering firm would trust with their permit plans and technical drawings on the first visit.

BattSol Energy’s site is live and running the full identity I built — the logo, the color system, and the site architecture, carrying a company now serving 50 states with thousands of projects delivered.

Visual identity and website