TryScent

TryScent’s entire pitch is a dare: smell identical to a $300 designer fragrance, pay a fraction of the price. That’s a hard sell on video. Nobody can smell an ad. The only thing standing between a scroll-past and a “buy now” is whether the video feels as premium as the fragrance it’s standing in for — and that had to hold true not just for one market, but across a European customer base with no single shared language.

Every ad started with the hook — the first 1-2 seconds, pulled from what was actually trending, built to stop the scroll before the sell even started. From there, I wrote the script, recorded the voiceover, and cut the story around it — client-shot b-roll blended with AI-generated supporting clips where real footage didn’t exist, paced to hold attention through to the offer.

The offer itself got the same craft as the story: custom-designed coupon graphics and ticket-style end cards, built to convert the “I’m interested” moment into an actual order.

Once an ad worked, the job wasn’t done — it had to work again in Swedish, German, French, Spanish, and Norwegian. Every one of those wasn’t a subtitle pass; it meant re-timed voiceover, re-paced cuts, and graphics adjusted so the message landed with the same punch in each market, not just a literal translation bolted onto the original edit.

Over 200 videos produced for TryScent’s Meta ad account, running live across five languages and markets, as a continuous engine rather than one-off deliverables. The brand hit a new sales high on the back of them, and the relationship is still active — this isn’t a case study from a client who left, it’s one still buying.

A glimpse of the strongest performers — 5 to 10 of the highest-converting ads from the 200+, so you can judge the craft yourself instead of taking my word for it.